Sportsgirls Love Antipodium...

Hat by Sportsgirl, Shorts by Antipodium

In my quest to spread the word about Antipodium for Sportsgirl I thought what better way to start than outside the  Antipodium office in Fremantle. Antipodium is a much loved label created by Aussie trio Geoffrey Finch, Fenella and Ashe Peacock. Since the labels launch in 2006 it has grown into an international sensation and is worn by the likes of it girl Alexia Chung.

The Antipodium range for Sportsgirl launched online this Monday and hits selective stores on September 12.

(I have created the logo pictured above, it is not an official Sportsgirl logo.)